Where to Sell Soy Candles?

Homemade Candle Creations at a Holiday Bazaar

You’ve decided to launch your soy candle making business and you’re rarin’ to go! But where to start? Where can you get your amazing soy candles out in the open where people can buy them?

Today I’m going to list different places to sell soy candles. I will go into more detail in another post about each of these, but for now this should give you a great idea where to start. Some may have an easier time starting with one place or another depending on where you live and what’s available to you. I’ll try to list from the easiest to ones that may take more work. ( I even list Etsy down lower on the list, simply because it takes more work for each candle you sell since you have to pack them and ship them and takes time for you to get noticed online.)

Places to Sell Soy Candles….

  1. Yard Sale. I have set my candles out while having a yard sale before and actually sold a few! Plus it gets your name out there locally, and if you make sure they take a business card, they may want to order more down the road!
  2. Home Parties. This one is probably the most cost effective and you can definitely make some good money here! The one home party I did, I didn’t get very many people, but I ended up selling quite a bit, so if you don’t mind talking in front of people for a few minutes, the candles can pretty much sell themselves. It’s a good idea to make  a good inventory of candles to take with you though so you can sell them on the spot.
  3. In Store. You might be able to find a small shop that would display your candles. I did this for awhile at a Bi-Rite(plumbing supplies! lol) and it would have worked out better if it had been closer to home. I did get sales there though, and It didn’t take any money for me (except gas to drop off candles now and then) since my husband knew the store owners and they offered to display them in exchange for a couple candles here and there.
  4. Craft Show/Bazaar. There are usually craft shows going on somewhere, especially around the holidays. Many times you can find ones that only cost around $10 for a table too!
  5. Saturday Market. I’ve set up at our saturday market a few times and sold quite a bit there. It does take a little more work to set up and take down and you’ll need a pop up canopy, but the sales could be worth it! This does
  6. Mall Space. I’ve never done this, and I think it’s probably kind of expensive, but if you live near a large mall, it may very well be worth it, so it would be a good idea to contact your local mall and see what the cost is and requirements for setting up. Christmas time would be a great time to try this.
  7. Etsy. You can try Etsy, though I never had much luck selling there(I didn’t try too hard either since I had my own website), plus you have fees and stuff that make it hard to make much if you are wanting to price your candles reasonably since shipping is high for candles because of the weight.
  8. Ebay. Selling your candles on Ebay isn’t the best way to go unless you have extra stock you just need to get rid of at a fairly low price.
  9. Your Own Website.  To me, this was the best way to go. Most of my candle sales came from my own website. It does take time to set one up though, and some knowledge in search engine optimization so you can get seen when people search for soy candles. But once your site is established, it can pretty much start growing on it’s own once people find out about you and start coming back. A website takes the most work to set up and maintain, but it can also be the most consistent way to sell your soy candles. You could outsource some of your website work though, like paying for a custom design and search engine optimization. (I do web design and SEO, so that link goes to my own web development site)

So that’s all I’ve got for now! Please feel free to comment if you know where else to sell homemade soy candles.

A Soy Candle Making Business is Not Easy

You love candles. You love them so much that you think you want to start a business making them. They are fun to make, it’s true! And it’s so lovely to have your house constantly be filled with those wonderful, delightful fragrances!

I myself, did not realize all the work that goes into a soy candle business, or any candle business for that matter, because you soon realize that it is not just about making the candles. I don’t want to discourage you. No. Because a soy candle making business can be a nice profitable home business for you! But I want to make sure you realize all that goes into it, because if you are just starting out, or just thinking about starting, then you don’t know all the work that goes into candle making and marketing and selling.

This is the reason I decided to close my business after 4 years. If I didn’t have kids I may have stuck with it, but the fact that I have 3 boys (I only had 2 when I first started my soy candle business) and was working my business and trying to homeschool, and on top of that, living in a small home, I had to make a choice on what my priorities were and I decided I wasn’t enjoying the whole candle business all that much anymore even though business kept growing, so I closed the doors. In fact it was because of the growing customers that I decided to call it quits. The more customers the more busy it got and I didn’t have anyone to help me with it all!

That does not mean that you can’t do it, and enjoy it though! Everyone is different and this business can work for you!

Below is a rundown of all the things involved with making, marketing, and selling soy candles. If you can outsource a few of these things, it will make your business so much less stressful and you can focus more on your candle making!

  • Making soy candles from scratch (melting wax, preparing containers, placing wicks, cooling time, thinking up new fragrances, testing, testing,testing, cleaning up your mess, cleaning your tools)
  • Ordering supplies
  • Putting on tags and warning labels and any other decorations
  • Packaging your soy candles (mainly votives, tarts and tealights)
  • Packaging for shipping
  • Printing shipping labels
  • Creating and maintaining a website
  • Answering questions
  • Marketing your business whether online or offline
  • Preparing for and traveling to craft shows
  • Did I mention maintaining your website?? 😉
  • Doing taxes……
  • Thinking and thinking and thinking about this, that and everything to do with soy candles!

Now, like I said, if you can afford to pay someone to do some of those things above, or you have a partner to help, a good size kitchen(better yet a separate area to work), then you will probably have a much easier time of it!

I know I might have caused some doubt in your mind of whether you want to even try this business, but really, you won’t know until you try. I loved it the first 2 years, it’s just that I had so many other things I was trying to do too, so the candle business just didn’t end up fitting with the lifestyle I wanted.

But I hope I’ve made you seriously consider some things and if you think you want to give it a go, then go for it! Procrastinating will get you nowhere, and, like I said, you won’t know until you try!

Until next time,



How To Price Soy Candles for Your Home Business Part 2

So in part 1 of learning how to price soy candles I covered  how to find your base cost for each candle and the option to find out approx. how long it takes you to make the candles so you can figure out how much you want to earn per hour. Once you figure out approx. how long it takes you to make one candle (or a batch of candles, depending on how you want to do it), then take your chosen hourly rate…let’s say $8 per hour. So if it takes 20 min. to make 1  8oz candle (counting in the heating and cooling time before pouring) then divide $8 by 3 and it would be $2.66 per candle. Now of course if you can do batches of say, 6 candles in 30 min. then that would only be $.63 per candle, so much better to do batches if you can.

How Do I Find Out My Retail Price

Ok so now to find out what to charge for retail sales of your soy candles. The general rule is “Your cost” x 3 or 4= retail price. Plus if you want to factor in your hourly rate, just use the formula above and add it to the retail price per candle.

So here’s a formula for the retail price of an 8oz soy jar candle:

Base cost: $2.50

Hourly rate per candle $2.66 (making one candle at a time) or $.63 (making batches of 6 at a time)

$2.50 x 3 = $7.50 + $.63= $8.13 (we’ll round it to $8.15 )


$2.50 x 3 = $7.50 + $2.66 = $10.16 (we’ll round this to $10.15 or maybe even just $10 even)

So there’s a nice formula for you to use, but you will need to figure out your own base cost since costs for candle supplies will vary depending on where you purchase your supplies.

Other costs to consider that go along with a soy candle business are:

  • Shipping supplies (you might want to somehow figure this into your retail price of your candles too. So if you will be specially packaging any of your candles, make sure to break down the packaging costs too. Usually it is best just to use flat rate priority mail boxes from USPS if you can, and you’ll probably get a good amount of packing peanuts and other packing stuff with your candle supply orders so then you can just reuse them when you ship out candles! I almost never had to buy packing material for shipping because of this!
  • Higher electricity costs because of using the stove more.
  • Cost of gas if you are driving to shows or events.
  • Shipping costs when buying soy candle making supplies.
  • Website Hosting
  • Website Shopping cart costs

Well, I think that’s about it! You’re on your way now to getting your soy candle business up and running! It is exciting, but remember, it is also a lot of hard work.

Please feel free to post your questions in the comments section and I’ll do my best to answer them! Or you can contact me by email.

So what’s next? You’ll want to decide how you want to start selling your soy candles. Online? Home Parties? Craft Shows? I’ll talk about that in the next post!

Until next time…